Digital Signage can also be referred to as an electronic poster. Modern LCD or plasma screens changed the advertising world displacing the need for printed posters. There is no other type of media that has forecasted such an enormous growing rate as Digital Signage. Looking at the advantages makes it clear why this is the fact.

Animated content instead of static displays – the worth of the attention is 10 to 15 times higher; recall of the information is two to five times higher than from the printed posters. Moving information draws attention – it's as easy as that.

Digital Signage plays a similar role in the hotel as the TV screen does in the guestrooms. Action-packed images of brilliant quality create eye-catching stimuli in high-traffic zones and areas in which the guest spends time. It is always up to date and always adapted to the target audience.

Stable user-friendly technology for hardware and software is a fundamental requirement. But it is not everything, or do you judge a newspaper by its paper quality? Digital Signage is a marketing topic. Therefore the content has to fit into this special form of presentation.