IAWeb is committed to building your business by equipping you with the tools and knowledge you need to drive revenue. Besides improving the positioning of your hotel website in the organic listing of search engines you can also increase your exposure with a SEM or search engine marketing strategy.
By advertising on search engines like Google, Yahoo and MSN you expand the reach and presence of your brand online.
Such branding strategies usually work through pay-per-click or PPC campaigns, meaning you bid and pay for each click on your keyword or adword promotion banner. The trick is to target keywords (adwords) that attract quality traffic with a high conversion ratio. Of course the higher the quality, the higher the cost will be. PPC or SEM can by hotels to offset weak demand during low season, to promote specific events.
Studies have shown that online advertising carries the same brand-building potential of television advertising at a fraction of the cost, and can help your company become the clear industry leader. This helps to build trust with your target market, which shortens your sales cycle and increases profits.
Pay Per Click Advertising
Target your audience online with strategic keywords through a cost-effective campaign to drive qualified traffic to your website.